Corporate Social Responsibility

Having an active Corporate Social Responsibility role is our way of giving something back; to our employees, our community and the wider environment. A successful business should be more than the strength of the bottom line; for us it’s about making a positive difference in our locality and the wider world and by helping those who find themselves in less fortunate circumstances. It’s not all one way though; by getting involved through many different projects we can ensure a dynamic learning environment, making Resonate a rewarding and stimulating place to work, and this is reflected in the service we offer our clients.

Charity Work

Alison takes an active role in supporting local and national charities through her roles as a Non-Executive Director and Trustee for two charities; the Well Project, based in Normanton, in West Yorkshire, and the Support Adoption For Pets, a charity based in the North West of England, which offers sanctuary to homeless pets and supports animal charities across the UK.

Alison is a Non-Executive Director and Trustee of two charities, the Well Project and the Support Adoption for Pets.

 The Well Project is a community centred charity based in Normanton, West Yorkshire. It works across the whole community by providing positive activities for all ages at its two buildings situated in different areas in the town. The project hosts a variety of events including youth clubs, OAP friendly groups, coffee mornings and walking groups as well as offering counselling spaces, and budgeting and debt guidance.

The Well Project was started over seven years ago. Concerned about the anti-social behaviour of young people from across the town volunteers went out onto the streets to engage with young people, who were hanging around on the streets with nothing to do and nowhere to go. The project has come a long way since the early days when volunteers worked from the back of a minibus.

The purchase and renovation of a derelict building gave the project a permanent base and enabled it to offer an expanded programme of activities for the wider community. Since then the project has opened a second community space, The Well @ Haw Hill Park, which houses the Trussell Trust food bank and clothing bank.

The Support Adoption for Pets is a registered charity based in the North West of England, near Manchester, but which also has national reach. Established in 2006 the charity gives abandoned and homeless small animals a second chance at happiness. It provides a safe haven for rabbits, guinea pigs, hamsters, gerbils, rats, chinchillas and in some cases reptiles, until a new home can be found. In addition to the 372 pet re-homing centres the charity is also the UK’s number one grant giving animal charity, supporting over 1,000 animal charities across the UK.

 Through the public’s generous help Support Adoption for Pets can offer a lifeline to hundreds of re-homing centres every year and provide sanctuary for unwanted pets, who find themselves homeless through no fault of their own. Support is offered in many different ways; through charity partnering, reallocation of damaged stock, grant application and enabling rescue centres to upload their details onto the charity’s rescue directory to highlight pets in their care looking for a new home. The charity also runs various fundraising events throughout the year.

Staff Training as Dementia Friends

Here at Resonate we are training to become Dementia Friends and Dementia Friends Champions to help make a real difference in the wider community. Dementia is caused when the brain is damaged by a disease, such as Alzheimer’s disease, or through a series of strokes. The symptoms of this degenerative condition can include memory loss and difficulties with thinking, problem solving or language.

It’s important that as many people as possible have an understanding of dementia and what it’s like to live with it. Through this greater understanding we can all have a positive impact on those living with dementia; that’s why we’re training to become Dementia Friends and Dementia Friends Champions.

A Dementia Friend learns a little bit more about what it’s like to live with dementia and then puts this understanding into action. There are many ways to help, such as telling friends and family about Dementia Friends and increasing awareness of the condition, visiting someone you know with dementia or getting involved in campaigns to help improve the lives of people living with dementia. Every little action helps to make a difference.

Dementia Friends Champions are volunteers who encourage others to make a positive difference to people living with dementia in the community. This can be done by providing information on the personal impact of dementia and the different ways to help.

With greater understanding we can all make a difference by being more patient when dealing with people. This can make life pleasanter for everyone but it can make a huge difference for someone living with dementia.


Members of staff are keen to put all this learning to good use and that’s why every year every member of staff volunteers at a local community project for a day. By getting out of the office and into the community we can help those who live in less fortunate circumstances. We know business is not all about the bottom line; it’s about people too. Volunteering in the community helps us to remain focused on the important issues; and it’s great fun too.

To help increase our understanding of what it’s like to live with dementia and the positive impact we can have on a personal level we also volunteer in a local care home to help support people living with dementia. Treating everyone as a valued individual is our core ethos and these volunteering roles help us to remember the importance of each individual person.

Our Charities of the Year

This year we are supporting Cancer Research and Children in Need through a variety of fundraising events and activities. We are working to help these two very important charities.

Cancer Research funds 4,000 scientists, doctors and nurses in the UK. It funds all levels of research including drug discovery, basic cell biology, clinical trials, public health and biomarker research, as well as helping to inform government decisions related to cancer and research through the development of evidence-based policy.

Research has helped to improve the cancer survival rate, which in the 1970s was only a quarter but it now half those diagnosed with cancer. The charity’s aim is to bring forward the day when all cancers are cured.

Children in Need is the BBC’s UK corporate charity. Ever since the first Christmas Day Appeal in 1927 and the first televised appeal in 1955 Children in Need has caught the public’s imagination. So far the charity has raised £740 million and has made a real difference to the lives of children across the UK helping to ensure they are safe, happy and secure and given a chance to reach their full potential.

These two charities make a real difference to the lives of millions of people and we are proud to play our part in helping to support these great causes.

Watch this space for details of our fundraising activities.

"Resonate conducted a search for BFFF after their own extensive efforts had failed to find a credible shortlist. They delivered a quality shortlist with 3 appointable candidates being found. Throughout the process Resonate kept us well informed and consulted effectively at every stage. I would have no hesitation in recommending their services or using them again".

Brian Young, Chief Executive - British Frozen Foods Federation

"Alison Cannon handled the process with professionalism and the utmost discretion throughout…presented a fantastic shortlist that provided real choice…challenged our thinking by demonstrating a real understanding of our business needs".

Debbie Robinson - Managing Director, Spar UK

"I have worked with Therese for many years now and can categorically say that Therese is in the top three of Senior Search and Recruitment professionals I have ever had the pleasure of dealing with".

Bob King - Compliance & Operational Excellence Director – Hovis Ltd

"We have used Martin on many occasions for our most senior appointments. He is well connected, really understands our business and manages relationships well".

Julian Bell - HR Director at Muller Wiseman Dairies

"I have worked with Alison and Therese and known them for several years. Recently I worked with them on my current role. They stand out amongst head-hunters for their warmth, engagement, VALUES and understanding of the process".

Jason Kelly - Supply Chain Director - Chingford Fruit Ltd

"Therese worked with me to achieve a successful placement in a senior operations role within the food industry. Her first rate knowledge of the industry and her capability to quickly align my career aspirations with the needs of her client were instrumental in this process".

Steve Wood - Operations Director – Tulip Ltd

"I found Martin extremely expert at working out exactly what we wanted and also having the strength in depth of aligning our needs with the right individuals".

John Sharkey - Chief Executive Officer - SEC Ltd